- 80%
of CJR's media professionals are involved in determining
the types of news stories and topics that are reported
- 50%
are very involved
PUBLIC
ACTIVITIES:
| |
Pct. |
Index* |
| Voted
in Federal, State, or Local election |
94% |
213 |
| Written
something that has been published |
60% |
1,990 |
| Actively
worked as a volunteer (non-political) |
42% |
245 |
| Addressed
a public meeting |
39% |
765 |
| Written
to the editor of a magazine or newspaper |
33% |
760 |
| Written
to an elected official about some matter of public business |
29% |
445 |
| Taken
an active part in some local civic issue |
31% |
580 |
| Written
to or telephoned a radio or television station |
21% |
296 |
| Engaged
in fund raising |
15%
|
149 |
| Actively
worked for a political party/candidate |
10%
|
505 |
| Participated
in environmental groups/causes |
17% |
573 |
*The indices
represent the relationship between CJR readers and the MRI U.S.
Adults; an index of 100 means there is no difference between them.
Thus, an index of 213 means the incidence of "Voting in Federal,
State or Local election" among CJR readers is greater than
two times that of all U.S. adults.
Source:
Mediamark Research Inc. 2001 Subscriber study
For
further information, contact,
Louisa Daniels Kearney
Director of Advertising
516-883-2828
ldkpub@aol.com
or
for more information about nonprofit and book advertising,
contact,
Dennis F. Giza
Associate Publisher
212-854-2718
dfg2@columbia.edu
|
