PLATFORM
SUPPORTED: Macintosh and PC
SOFTWARE SUPPORTED: Quark, PageMaker, Illustrator,
Freehand, Photoshop, Acrobat, and Corel Draw (PC
only).
REQUIREMENTS:
-
Disk
(or Zip 100 MB, Jaz 1 or 2 GB, or CD-ROM --
ads are not accepted via e-mail) should include
printed directory showing all contents.
-
Name
of ad and contact information.
-
Contract
quality proof.
-
Document
should be created at actual size of the ad.
-
Include
screen and printer fonts that are used in
ad (avoid TrueType wherever possible).
-
Actual
fonts should be used (stylized fonts may not
render).
-
Include
all scans and illustrations on disk.
-
Photos
should be either Grayscale or CMYK.
-
Photos
should have a final effective resolution of
300 dpi.
-
Photos
should be saved as either TIFF, or if clipping
path is used as EPS.
-
Lineart
should have a final effective resolution of
1200 dpi
-
Lineart
should be saved as TIFF with LZW compression
applied.
-
Created
color should be CMYK.
OTHER
MATERIAL (in order of acceptability):
- Offset
film negatives, 133 or 150 screen, right reading,
emulsion side down, trim marks in margin.
- Positives,
right reading, emulsion side up.
- Reproduction
proofs.
- Mechanicals
SEND
MATERIALS TO: Dennis F. Giza, Associate Publisher, Columbia Journalism
Review, Journalism Building, 2950 Broadway, Columbia University,
New York, N.Y. 10027
CONTRACT
AND COPY REGULATIONS:
The contract year is six consecutive issues.
The Publisher reserves the right to exclude any advertisement that
in its opinion does not conform to the standards of the publication.
All advertisements must be clearly and prominently identified by
a trademark and/or signature of the advertiser. The word "advertisement"
shall be printed at either the top or bottom of advertisements which,
in the opinion of the Publisher, might be confused with editorial
pages.
All advertisements are accepted for publication entirely upon the
representation that the agency and/or advertiser are properly authorized
to publish the entire contents and subject matter thereof; it is
understood that, in consideration of the publication of advertisements,
the advertiser and/or agency will fully indemnify and hold the Publisher,
Columbia University Graduate School of Journalism, harmless from
and against any judgments, costs, expenses or disbursements incurred
by reason of claims or suits for libel, violation of right of privacy,
plagiarism, copyright infringement or any other claims or suits
based upon the contents or subject matter of such advertisements.
For
further information, contact,
Louisa Daniels Kearney
Director of Advertising
516-883-2828
ldkpub@aol.com
or
for more information about nonprofit and book advertising,
contact,
Dennis F. Giza
Associate Publisher
212-854-2718
dfg2@columbia.edu
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