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LANGUAGE CORNER
by Evan Jenkins

Cardinal/Ordinal Numbers
Cardinal Rules

A Little League team's players, the article said, "picked up their third World Series victory in as many days." There's an extremely common error there. As many as what? As many as third? No, obviously. "Third" is an ordinal number, denoting the position of something in a sequence. "As many as" needs to refer to a quantity, not a position, and that requires a cardinal number -- here, "three." If the sentence had said "picked up three World Series victories in as many days," that would have been fine. (But for all that, "as many as" smacks a little of elegant variation. What's wrong with "their third World Series victory in three days"?) (CJR, Nov./Dec. 1998)

Cardinal/Ordinal Numbers
Don't Call Collect

"As we ponder this, as we shake our collective heads,..." the commentator intoned. Well, if it's collective, it's a single thing, "our collective head." Sounds clunky either way, though, as phrases using "collective" often do. What's wrong with "As we shake our heads"?

Comprise
The Whole and the Parts

The story spoke of "the 30 companies whose stocks comprise the Dow Jones industrial average." It's the other way around. The average comprises the stocks, because the whole comprises the parts. So the stocks make up (or constitute or compose) the average. "Comprise" comes through French from the Latin "comprehendere," which also gave us the English word "comprehend," which is synonymous in one of its meanings -- embrace, encompass -- with "comprise." And "comprise" is a near-synonym for "include," except that it means to include everything. If "include" wouldn't make sense -- those stocks don't include the Dow -- we can't use "comprise." And while we're at it, that's also why we can't use "is comprised of." Would we say "is included of"? Doesn't make sense. (CJR, July-Aug. 1997)

Could/Couldn't Care Less
It's About Caring

The article said the lawyer representing a murder victim's family made it clear that the family wasn't interested in cooperating with the media horde, "that the family could care less about exclusives." But if  those people could care less, they do care some, and that's not what the writer meant. The phrase has to be negative: "could not care less." That means the family cares so little -- presumably not at all -- that it can't reduce the caring any further. A quick Nexis search suggests that we bat about .500 on this one, which would be great if baseball were our game.
(CJR, Jan./Feb. 1998)

Criterion/Criteria; Phenomenon/Phenomena
Give Us An A! Give Us An... On!

But don't mix them up, as in "The main criteria is youth, which leaves him out." The singular of the Greek/English word is "criterion," which was needed here because only one thing -- youth -- was being considered. If experience, say, were added to the mix, "criteria" would be in order. It's plural, and may it always be. And while in Greece, consider this: "The Asian market is a new phenomena...." Well, there's only one market in that passage, so it's singular, so it's "phenomenon."

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