July/August 2000 | Content

HARD NUMBERS

NOW AND THEN

	CURRENT	1998
Total Web pages	800 million	320 million
Internet magazine advertising	$687 million (1999)	$153.7 million
Knight Ridder Internet revenues	$40 million (1999)	$0
Internet advertising revenues	$4.6 billion (1999)	$1.9 billion
Advertising revenues on news and information sites:	$368 million (1999)	$152 million
Percentage of publications with Web sites	93% (1999)	68%
Percentage of Americans who get daily news off the Web	20%	6%

UNIQUE VISITORS

MSNBC.com in February 2000	8,600,000
CNN.com in February 2000	4,800,000
USATODAY.com in April 2000	1,700,000
Upside.com in April 2000	679,000
Red Herring in April 2000	292,000
NBC.com in April 2000	12,680
MediaNews.com (monthly)	600,000

 

USERS

Regular Internet news consumers:

Men	57 %
Women	43 %
Under 50	75 %

 

ETC.

Number of AOL subscribers:	22 million
Number of people employed in Internet-related jobs:	2.5 million
Number of employees fired from APBNews.com in June:	140

 

-- Tracy McNamara

Sources: Poynter Institute, Nielson Net Ratings, Media Metrix, Nielson Media Research, MediaStart.com, Center for Research on Electronic Commerce, University of Texas-Austin, New York New Media Association, Competitive Media Reporting, Georgia Tech Research Corporation, Internet Advertising Bureau, Pricewaterhouse, Internet Domain Survey, Pew Research Center, Middleberg/Ross "Print Media in Cyberspace."