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CURRENTS
IN
REVIEW:
RAINES GUAGE
WATCHING THE CHANGING TIMES
BY
ALEX S. JONES
Howell
Raines is the new top editor at The New York Times, the most influential
news organization in the nation, perhaps the world. What does
his appointment portend?
First of all, a revolution. It is well understood within the Times
that there was an evolutionary candidate for the job -- Bill Keller,
the managing editor under Joe Lelyveld -- and a revolutionary
candidate, Raines, the editor of the editorial page.
The appointment of Raines and his chosen managing editor, Gerald
Boyd, marks the first time in decades that both top positions
at the paper represent a new regime, breaking a long-standing
practice that has allowed for continuity during transition. For
instance, when Max Frankel went from editorial page editor to
executive editor in 1986, he chose Arthur Gelb as his managing
editor. Gelb had been a deputy managing editor under Frankel's
predecessor, Abe Rosenthal, and the two had worked extremely closely
for decades. Though Boyd also becomes managing editor from deputy
managing editor, his identification with Lelyveld is much less,
and his appointment is viewed as something new.
Among friends, Raines speaks of his belief (the word is used in
the sense of a near religious faith) that he was somehow destined
for the job of leading and protecting what he sometimes refers
to as "this institution that would not be reinvented if we
let it cease to exist." He is an idealist and a romantic
in his vision of the Times.
He is also a savvy corporate politician and, at fifty-eight, has
the seasoning to understand that he must lead, not bully, his
editors and reporters. But he is comfortable with power and he
will exercise it, both within the paper and through its news columns.
The executive editor's main power is not the ability to fire people,
which almost never happens at the Times, but to move people to
new jobs. So the revolution will be most apparent a year from
now, when one compares the line-up of editors and reporting assignments
then to the present ones.
The newspaper that Raines inherits from Lelyveld is rightly considered
to be at the top of its game. Nonetheless, look for Raines to
signal early that something new is afoot. When he became editor
of the editorial page, the tone quickly turned more aggressive
and confrontational, and a similar shift in news would not be
surprising.
Raines is a competitive newsman whose journalistic background
is almost entirely in domestic political coverage. He will almost
certainly be in all-out war with The Washington Post and the Los
Angeles Times for bragging rights on coverage of politics and
public policy. Yet because Raines and Boyd have little foreign
experience, they will probably go out of their way to prove that
the paper's vaunted foreign coverage can get even better. Boyd,
who is the first African-American to become the paper's managing
editor, will be especially interested in issues of race, which
will likely be well received by Raines, who cut his journalistic
teeth covering the battle for civil rights.
Business coverage could also get some attention. The section has
some ferocious truth-tellers who are not afraid to make people
mad, such as Gretchen Morgensen and Floyd Norris, but that kind
of business reporting is rare, even in the Times and The Wall
Street Journal, much less on television. A new aggressiveness
would suit the Raines temperament.
Arthur Sulzberger Jr., the Times's publisher and the company's
chairman, is similarly comfortable with conflict and initially
chose Raines for the editorial page to shake the place up, which
Raines did. Sulzberger is also apt to serve as a tactful governor
on Raines, a role Times publishers have long played. Also reporting
to Sulzberger is his new editorial page editor, Gail Collins,
whom Raines hired to the editorial board back in 1995, and she
then became an op-ed columnist. One can hope that her highly developed
sense of the absurd as a columnist will survive on the editorial
page.
Not everyone was pleased by Raines's appointment, of course, and
New York's junior senator, Hillary Clinton, and her husband, the
former president, who has just made Harlem his headquarters, are
likely among the least pleased. If it was Raines's karma to be
editor of the Times, it may be the Clintons' karma to be saddled
with him again. Raines's editorial page was the Clintons' scourge,
and now the full power of the paper's news gathering ability could
be aimed their way. Similarly, the institutional secrecy of the
Bush administration is likely to be viewed by Raines as a fitting,
juicy target.
The crucial test for Raines will be whether he can lead a newsroom
that is tough and aggressive without becoming prosecutorial. His
editorial page was often black and white, and news requires fairness
and nuance. How he deals with the paper's missteps -- and his
own -- will define his editorship as much as the way he covers
the news.
For all his seriousness and ambition, Raines is also a man who
loves the chase, who loves a great story and beating the opposition,
who loves the electricity of a newsroom on deadline and working
with a staff that is bursting with energy and shared purpose.
He will have fun, and those who are like him at the Times are
apt to have a great ride. Along with readers.
Alex Jones, former press reporter for The New York Times,
is director of the Shorenstein Center on the Press, Politics and
Public Policy at the Kennedy School of Government at Harvard. He
is co-author, with Susan E. Tifft, of The Trust: The Private
and Powerful Family Behind The New York Times.
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