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SMOKE GETS IN OUR EYES
THE GLOBALIZATION PROTESTS
AND THE BEFUDDLED PRESS


BY JOHN GIUFFO



In Quebec City, a lone protester stands enshrouded in tear gas, facing down a line of police in riot gear. In Genoa, helmeted, shielded, and masked police rush into a crowd of helmeted, shielded, and masked protesters. Blood pours down faces; water flushes gas out of eyes. These are the images that we have come to expect from the news coverage of the growing protest movement connected to issues of globalization. But the dramatic visuals often overshadow the reasons for those visuals. Almost two years after the 1999 "Battle in Seattle" the mainstream press, with some exceptions, is still missing the story.

A hard look at more than 200 stories by major news outlets, (ABC, CBS, CNN, FOX, NBC, the Los Angeles Times, The New York Times, The Washington Post, Time, and Newsweek) shows serious weaknesses in the coverage of the four largest protests -- the International Monetary Fund meeting in Prague in September 2000; the hemispheric free trade talks in Quebec City in April; the European Union summit in Gothenburg, Sweden this June; and the G-8 meeting in Genoa in July. The problem is not so much the focus on the small percentage of protesters who acted violently, but that the coverage lacks context.

Since Seattle, in fact, most of the U.S. press seems in a state of befuddlement, failing to explain to news consumers what these large global protests and the underlying issues that fuel them are all about.

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"WHO ARE THESE PEOPLE?"
The protests are difficult to cover -- chaotic, partially violent, and complex in their list of complaints and demands. Still, the underlying issues that have brought out hundreds of thousands of people are often glossed over or misrepresented.

This is particularly true of television news outlets. Protesters are more likely to be found explaining themselves in print than in the reports from broadcast and cable news networks. TV on the whole gave little explanation of the issues that brought more than 100,000 people to Genoa. On CNN, very few protesters were given broadcast time to explain their views, leaving it to correspondents to sum up, often with a broad brush, who was demonstrating and why. On Fox newscasts, Genoa protesters were all but ignored.

"From what I've seen and read, I want to know more," says James Naughton, executive director of the Poynter Institute. "Who are these people? Why are they so intense about it?"

They are, of course, hard to classify in a word or two. Perhaps the most photographed but little understood group of protesters is the so-called "Black Bloc" -- demonstrators who don masks, challenge the police, and view property damage as a political statement. During these large protests the demonstrators sometimes designate zones to allow for a "diversity of tactics" -- a green zone for nonviolent protesters, red for "Black Bloc"-style action, and yellow for those somewhere in between. (This zoning strategy has gone all but unreported in the mainstream press).

But the vast majority of the protesters are less extreme than the Black Bloc. They include environmentalists, union activists, church members, anarchists, farmers, college students, and others. What they say they want is more democratic control (and less corporate control) over the rules that affect the environment and labor conditions around the world. This includes more democratic control over supranational organizations such as the World Bank, the International Monetary Fund, and the World Trade Organization, whose unelected leaders, the protesters argue, override democratically arrived-at laws and regulations in the name of development and free trade. In Europe, some protesters also want to slow the course of the march toward a more powerful European Union, which they feel eradicates cultural identity. Slashing third-world debt is another goal.

In the view of the officials at the World Bank, the IMF, or the WTO, meanwhile, the protesters are blaming them for things that are not of their doing. These officials tend to see barriers to unencumbered global trade as a recipe for balkanization and economic slowdown, for rich and poor nations alike.

Journalists often try to sum up who the protesters are and what they want using terms like "anti-globalization" or "anti-capitalist." Neither seems adequate. "It's not an isolationist movement," cautions Jay Sand, a volunteer for the Independent Media Center, a Web-based clearinghouse for information about the various protest groups. "These people want a different type of globalization -- one that doesn't emanate from what's best for corporate leaders."

It is no surprise that most editorial opinion in the U.S. press has leaned heavily toward the corporate side of these debates, although the degree of the tilt can be startling. In a database search for the month of April, around the time of the Quebec City protests, the liberal media watch group Fairness & Accuracy in Reporting counted thirty-five editorials in major newspapers in favor of the Free Trade Area of the Americas, the issue that brought Western leaders and tens of thousands of protesters to Quebec City. The number of editorials against the agreement: zero. FAIR found op-ed pages also skewed -- twenty-five opinion pieces in favor of the agreement, nine against.

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"THE CIRCUS "
Some reporters, meanwhile, hold dismissive views of the protest movement. Tom Fenton, a CBS News correspondent who says he has covered the protests in "Davos and other places where these people demonstrate," wrote a July 20 Web commentary titled, "When the Circus Comes to Town." The Genoa protests, he wrote, are "a circus, complete with clowns...[who] are there because for a few days, Genoa is the best stage in the world to show off your anti-globalization credentials, a neat place to hang out with like-minded kids who have nothing better to do in summer, and a great way to impress your stick-in-the-mud friends when you get back home." Such views sometimes make it into the reporting. In a July 20 story on the Web, CNN's Rome bureau chief, Alessio Vinci, went to pains to distinguish between nonviolent protesters and those involved in clashes with police. Nevertheless, Vinci dismissed those in the clashes as "a group of people not really here to protest the G8 summit. They probably don't even know what the G8 summit is all about."

There seems to be a widespread view in the press, meanwhile, promulgated by the columnist Thomas Friedman of The New York Times, among others, that the protest movement is a Western, middle-class affair. But that is not quite on target. "Since the Seattle protests . . . there have been at least fifty separate episodes of civil unrest in thirteen poor countries, all directed at the IMF," says a report by the World Development Movement, a British non-governmental organization that studies global poverty.

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"RUNNING BATTLES"
THREAT OF VIOLENCE LOOMS AT G8 SUMMIT; SUMMIT PROTESTERS, POLICE CLASH; RIOTS DISTRACT PRAGUE IMF SUMMIT; GOTHENBURG UNDER SEIGE — by an overwhelming margin, the coverage of the protests surrounding the trade and global-issues meetings since Seattle has been dominated by the violent parts of the protests.

Of course, massive street violence is a story. "I don't know a newsman in the world who, when there are running battles between protesters and the police going on, is going to turn away from that and say that we really need to be covering the nonviolent protesters," says Mark Knoller, a CBS News White House correspondent who covered the president's visit to Genoa.

But how much should violence overshadow context? "I think that protests often get covered simply as sports events," says Sue Horton, the Sunday opinion editor for the Los Angeles Times. "This many people turned out; these were some of the highlights of the events; the police won or the protesters won."

While some journalists report on the protests as sports events, others tend to see the police as the hometown team. News outlets often use verbs that neatly place blame: "Protesters . . . take to the streets throwing rocks . . . police respond with tear gas and water cannons," (NBC Nightly News, July 20 Genoa); "Bloody outbursts by anti-globalization demonstrators . . . forced a veritable security invasion" (Carol Williams, Los Angeles Times, June 17, Gothenburg); "A state of civil emergency is declared in Seattle as violent protesters and police clash . . ." (Fox News, November 30, 1999).

Many protest organizers, at least, argue that the blame for initiation of violence has sometimes been misplaced. "The one thing that the media have consistently gotten wrong, particularly with Seattle, is who initiated the violence," says Mike Dolan, the Western director of Public Citizen's Global Trade Watch, and one of the organizers of the Seattle protests. "The police initiated the violence in Seattle." A July 2000 report by the American Civil Liberties Union, which examined the police response to the protests in Seattle, concluded that the police overreacted toward demonstrators, that there was a lack of preparation on the part of police, that the creation of a "No Protest Zone" violated the First Amendment rights of the protesters, that the police abused and brutalized protesters, and that improper arrests were common.

In Genoa, the July 22 early morning raid at the Armando Diaz school complex, where protest organizers had made a headquarters, may offer an example of misplaced blame. Some seventy members of an Italian SWAT team smashed through the doors; sixty-one demonstrators subsequently required hospitalization. Early on, some U.S. outlets did mention claims of excessive police force. But most reports emphasized protester violence, and some just stuck with police accounts of the raid. CBS News featured a Web report on July 22, for example, that made it sound as if some of the sixty-one protesters carried out from the raided building had sustained their injuries during the previous day's clashes, as the police contended. Contrary views were scattered in the bottom third of the story. ABC News noted the raid briefly, but did not mention the violence.

Almost immediately after the raid, however, European news outlets and alternative news organizations like Alternet.org featured reports of brutal violence on the part of the police. On August 6 The Wall Street Journal nailed the story by interviewing beating victims in five countries as well as doctors, local officials, and neighborhood witnesses. The findings: most of the demonstrators had been peaceful; most of their arrests were tossed out; their injuries had been inflicted by police. They include a twenty-one-year-old cello student from Berlin whose injuries required brain surgery and a twenty-four-year-old student of Indian culture who had been thrown down two flights of stairs and dragged by her hair. Other U.S. media then followed up.

The police killing of a twenty-three-year-old protester, Carlo Giuliani, in Genoa rightfully received heavy coverage. But in one sense it, too, was off target. Time and again, mainstream news reports said Giuliani's death was the first at a globalization-related protest, that the movement "had, perhaps, found its first martyr" (ABC News.com, July 20); "It was the anti-globalization movement's first blood, and the radicals' first martyr." (Newsweek, July 30).

But as was pointed out by The Nation, The Village Voice, and CommonDreams.org, among others, protesters have been killed at other recent globalization-related protests. Members of the Landless Movement -- a Brazilian land-reform group that opposes market-led land reform and corporate-controlled patents on seeds -- were killed in September 2000, reportedly by members of a private security firm employed by local farmers. Three students were killed in late June in Papua New Guinea while protesting against World Bank mandates for privatization. Activism against rules imposed by the IMF and the World Bank has resulted in injury and death in countries such as Nigeria, Bolivia, and India. Giuliani's death was simply the first to occur before Western cameras.

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DOING IT BETTER
All of this is not to say that the press hasn't been improving. Some news outlets have begun featuring a wider range of voices and perspectives on globalization-related protests, and are attempting to report and explain the underlying causes. Some examples:

* John Tagliabue, in a story for The New York Times on July 22, used the experiences of two Norwegian protesters to explain some of the issues that brought them, and thousands like them, to the troubled G-8 meeting in Genoa.

* CNN's Stephen Frazier hosted a lengthy discussion on April 20 of the issues that brought protesters to Quebec City. Reports from the field were interwoven with discussions from several perspectives on free trade, NAFTA, and other globalization-related issues. The result was a textured report that put the anger on display into context.

* The Los Angeles Times's Sue Horton commissioned an April 29 Q&A with Naomi Klein, a Canadian journalist whose book, No Logo, has become a rallying cry for the protesters. Interviewed by Marc Cooper, Klein dissected the movement and articulated its goals and challenges.

* On the reporting front, in Newsweek on July 30, Christopher Dickey and Rod Nordland demonstrated that, before Genoa, the Italian authorities had turned back at the border thousands of people who were on blacklists or "who had long hair, tattoos, or body piercings."

* David Ruppe wrote two solid pieces for ABCNews.com on July 10 and 20 -- documenting aspects of the protests that were underreported elsewhere in the mainstream press, including the arrests of journalists and the extent of the security clampdowns. And a "Fact File" on MSNBC made a serious attempt at sorting out the various interests and memberships of the protest groups.

But these were exceptions. Many factors can prevent journalists from getting as much texture and context into these stories as they would like. Among them: shrinking news holes and airtime, less interest in international news, the tendency toward sensation and away from issues-based journalism, the complex and shifting makeup of the protest groups, and the tense environment of a protest zone.

But excuses aside, poor coverage of the globalization-related events is feeding something of a media backlash. "I think that a lot of people who had not been interested in media criticism before are very concerned about the coverage," says Rachel Coen, a media analyst at FAIR, "and they are drawing some connections between globalization and corporate-owned media."
 
One result is the construction of new Web sites with news and information about trade and globalization issues, such as Indymedia.org, the site of the Independent Media Center. Indymedia describes itself as a collective of some fifty "independent media organizations and hundreds of journalists offering grassroots, noncorporate coverage." During Genoa, organizers say the site was receiving a million hits a day. It grew, in part, as a result of reaction to mainstream coverage of the Seattle protests. "The dissatisfaction with people who work in corporate media is part of it," Sand says. "Some activists have gone to these events and then they've seen with their own eyes and they compare that to the ways it's been portrayed." They may do that again in late September, when the World Bank/IMF holds its annual joint meeting in Washington, D.C.

Indymedia.org is not about to replace NBC. But then NBC -- and its mainstream competitors in print and broadcast -- don't need to give viewers and readers, particularly young ones who tend to follow this movement, another reason to mistrust them.

It takes time, reporting, and homework to get a handle on the issues surrounding trade and globalization that have been targeted by the protesters, but it's worth the effort. The protests are organized, they're global, and they're not going away.
 
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John Giuffo is an assistant editor at CJR.

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