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January/February 1996 | Contents
LAST WORDS from THE INARTICULATE SOCIETY: ELOQUENCE AND CULTURE IN AMERICA, BY TOM SCHACHTMAN. THE FREE PRESS. 296 PP. $25.
We need for our broadcasters once again to champion and employ the power of words as well as the power of images. This is not only in the public interest, but in their own. Informative broadcasting relies, in the end, on an audience that places some premium on the value of ideas. If its discourse is increasingly impoverished, then the audience will retreat from information-based programs into the wholly pictorial realm of video games and interactive fictional programming, where the audience has the illusion of deciding what happens. Then there will be no more market for television news or talk shows. What the informative shows are doing by embracing images and diminished language is the equivalent of a restaurant slowly poisoning all of its customers. |
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